BU, Bold and Unique, is about inspiring women in many ways. It is about inspiring women to express themselves and their creativity through fashion. Also, it is about inspiring women to persevere through hardship to achieve their dreams and more. To add, it is about inspiring women to love and be their unique self, and not who they think others want them to be. When we say, “love and be one’s unique self, and not who one think others want her to be” we mean to not feed into the standards or expectations of social media, and peer pressure from peers. Therefore, we want to inspire women to live their unique personalities proudly, boldly and respectfully, and what better way than to do it with style.